Jeb Bush spent nearly $30 million in ads in New Hampshire, accounting for about 41 percent of all Republican spending in the state, according to Kantar Media.
Google trends indicated that Ohio governor John Kasich was the top-searched GOP candidate in New Hampshire on Tuesday.
Nearly half of the Republican voters said they’re looking for a candidate “outside the political establishment,” a sentiment that boosted Donald Trump’s numbers in both Iowa and national polls, according to preliminary exit poll figures. The turnout by evangelicals was lower in New Hampshire than in Iowa, where they were key in Cruz’s first-place finish, exit polls indicated.
Republican voters picked their desired candidate late in the game, with nearly half of primary voters saying they finally picked their candidate only within the last few days, according to the New Hampshire exit poll results. Fewer Democrats were later deciders, about two in 10.
Nine in 10 GOP voters are either dissatisfied or angry about the way the government is working, according to the preliminary exit poll figures.
ABC News projects Vermont Senator Bernie Sanders will win the New Hampshire Democratic primary, based on exit poll data and vote analysis.
Sanders led former Secretary of State Hillary Clinton in recent polls in the Granite State and following a close race in Iowa between the two contenders for the Democratic presidential nomination, which Clinton barely won, both campaigns ramped up their attacks in New Hampshire.
The Sanders campaign invested heavily in the Granite State and aggressively advertised on televisions from the north to the suburban Boston enclaves in southern New Hampshire.
In a state that values retail politics, both Clinton and Sanders spent time knocking on doors and greeting patrons at local coffee shops in the days leading up to the primary. But no matter how many selfies Clinton took or country roads she crisscrossed, she was unable to catch the Vermont senator.
According to preliminary exit polls, Democratic primary voters ranked “honesty” and “trustworthiness” as the most important candidate attributes. Far more voters polled recognized those values in Sanders than Clinton.
In New Hampshire, Clinton was on the defensive.
The Sanders campaign pressed Clinton on her Wall Street connections, calling into question her ability to separate corporate from public interests. Out on the trail, Sanders presented himself as an underdog who is not beholden to pressures from big banks.
In an interview on This Week with George Stephanopoulos on Sunday, Clinton directly addressed attacks by Sanders. “I have never, ever been influenced in a view or a vote by anyone who has given me any kind of funding,” Clinton said.
During her first presidential campaign in 2008, Clinton was able to successfully win the New Hampshire primary against another candidate with widespread support among young people — then Senator Barack Obama.